New Dawn Briefing #3 — Adidas and Allbirds partner to develop lowest-ever-carbon-footprint sports shoes

This article is shared by B Lab Hong Kong & Macau and currently available in English only.

Adidas and Allbirds partner to develop lowest-ever-carbon-footprint sports shoe
by Sally Ho, Green Queen, Jun 2, 2020

• Adiddas and Allbirds are competitors in the sports shoe market, but they are collaborating to develop a new generation of low-carbon products.
• Adidas is far much bigger and more established than Allbirds, but the latter is a young Certified B Corp, dedicated to creating the most sustainable range of sports products.
• Are we seeing the future of businesses here?

You may continue to read the article from the link below:

https://www.greenqueen.com.hk/adidas-allbirds-partner-to-develop-lowest-ever-carbon-footprint-sports-shoe/