New Dawn Briefing #3 — Adidas and Allbirds partner to develop lowest-ever-carbon-footprint sports shoes
This article is shared by B Lab Hong Kong & Macau and currently available in English only.
Adidas and Allbirds partner to develop lowest-ever-carbon-footprint sports shoe
by Sally Ho, Green Queen, Jun 2, 2020
- Adiddas and Allbirds are competitors in the sports shoe market, but they are collaborating to develop a new generation of low-carbon products.
- Adidas is far much bigger and more established than Allbirds, but the latter is a young Certified B Corp, dedicated to creating the most sustainable range of sports products.
- Are we seeing the future of businesses here?
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