New Dawn Briefing #06 – When Brands Take a Stand: Using Your Company’s Voice for Good
This article is shared by B Lab Hong Kong & Macau and currently available in English only.
More and more companies are beginning to take a stand on social issues.
The most conspicuous united actions have been directed at Facebook. And rightly so. Behind this phenomenon is consumer choice: consumers are increasingly conscious that they could vote for those companies whose values are aligned with their own.