Mr Gilbert Lee is the Co-Chair and founding director of B Lab Hong Kong & Macau, a NGO founded in 2020 (part of the global B Lab network originated in 2006) to promote the movement of business as a force for good through B Corporations certification (via the B Impact Assessment) for for-profit corporates which voluntarily meet high standards of transparency, accountability, and performance, with an aim to create value to all stakeholders namely Workers, Customers, Communities and the Environment, in addition to shareholders.
He is also the Principal Consultant and Executive Director of Education for Good (the first Certified B Corp in Hong Kong) and the first training and consulting firm dedicated to nurture social innovation and social entrepreneurship, that he firmly believes, are crucial to drive the movement of social businesses focusing on profit-purpose double bottom-line.
He graduated from the Social Work and Administration Department as a Bachelor and attained a Master in Business Administration, both from the University of Hong Kong. Most of his professional career was focused on advising businesses on product and service innovation in the Greater China region and globally. He is also an entrepreneur, helping to found and grow China’s first private marketing research organization into one of the country’s biggest ones.