Erich WONG

Head of Growth (Hong Kong), The Sandbox

Mr Erich Wong is Head of Growth for The Sandbox Hong Kong. He is responsible for developing business in the Greater China Region and for building partnership with key brands and intellectual property owners to support a large and enthusiastic metaverse community.

Earlier this year, he led the launch of Mega City 2, a major land sale on Hong Kong’s vibrant cultural hub in The Sandbox metaverse that is home to the finest brands, including Ocean Park, Standard Chartered, Regal Hotels Group and Tatler Asia to build a variety of experiences in Mega City 2. He is currently developing a creators’ community working with various local universities and creative and design institutions to promote voxel-based design and to bolster the development of metaverse ecosystem.

As a gaming enthusiastic with a background in design, he brings a wealth of experience in art, design skills, and gaming to The Sandbox. He has had a strong track record in business development and operation while working for start-ups and mobile game applications since 2011. He has transformed his Web2 skillset to Web3 since he entered the Metaverse world in 2021.

Prior The Sandbox, he worked for CanvasLand NFT as Chief Marketing Officer where he spearheaded marketing campaigns and business operation across the region.

Previously, he was Marketing Director of nxTomo Games where he was responsible for strategic planning of game features, licensing, operation, promotion and monitor the overall workflow of App production. During his tenure with the company, he achieved an HKD 5 million sales record of Footballer cards in the Animation-Comic-Game Hong Kong (ACGHK) fair in just five days. He also generated over 300,000 downloads of BFB Champion football simulation game in nine months following its launch. He is a pioneer in monetizing football player characters in the NFT format. His other projects with nxTomo Games include Liars’ Inn, Puzzle and Dragon, Weather Report, and NBA ClutchTime.

Earlier in his career, he was a fashion stylist and designer at South China Media Group. He also has extensive experience in graphic and multimedia design in the creative and gaming industries.