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Amy WU

Executive Director and Head, Group Strategic Marketing and Communications, DBS Bank (HK)

Ms Amy Wu is Executive Director and Head of Group Strategic Marketing and Communications at DBS Bank (Hong Kong).

Before joining DBS, she was Lead of Pay TV Marketing under PCCW Media Group, managing customer portfolio, optimizing subscription revenue, building brand preference and driving engagement through all marketing channels for both the broadband TV and OTT services, namely Now TV and Now E.

She took on various leadership roles at Nike for 10 years, including HK Territory General Manager and Nike Women General Manager for Greater China, bringing Nike’s inspiration and innovation to consumers in the Greater China region. She is passionate about creating social impact through innovation, activation and storytelling.

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