Founder, NOW Transforming Hospitality GmbH, Switzerland

Alexa Poortier is the founder of, the conscience of the travel industry.  The mission of NOW is to boldly advance sustainability, social responsibility and principled business practice.

Alexa's professional experience spans 35years in Asia Pacific, Canada, Europe, Middle East and South America. She understands the challenges and impacts of global business having been VP, Business Development and Marketing with NewsCorp’s StarTV – Chanel V, Sumitomo’s JetTV and CNBC (previously ABN); Group Director with O&M and Edelman/JMA PR; and in hotel operations and marketing with Park Hyatt and ACCOR.

At this most urgent of times, Alexa believes that each of us have the responsibility to act NOW to help keep our planet healthy for us and future generations.  “We are all travellers and the travel industry is the 5th largest polluter of green-house gasses in our planet. is growing a global community of likeminded people who believes that travellers and the travel industry must be a Force for Good.   We inform, inspire and empower travellers to be a part of the solution to our climate crisis by reducing and offsetting their travel carbon footprint, to make smarter choices on where to go and who to stay with, and to use their spending power to drive change by only supporting truly sustainable travel experiences.”